Specter Launch: Design, Animation, and Storytelling
Sowparni Harish
Project Type
Figma, Adobe After Effects, Illustrator, LottieFiles
Project Overview
I collaborated with the Specter team to design their website from the ground up - crafting a bold visual identity through layout, custom illustrations, and smooth motion that brings the brand to life.
What I Did
Developed brand guidelines to ensure consistency across all platforms
Designed social media templates, email templates, and deck templates for ongoing use
Designed the full website layout and UI
Created custom illustrations that reflect Specter's personality and tone
Led the creation of an explainer video from scratch — from ideation to storyboarding and final delivery
Oversaw and collaborated with other animators to bring the video to life smoothly and cohesively
Brought it all to life with playful, design-led motion using After Effects and Lottie
Ensured everything stayed cohesive, accessible, and performance-friendly
Tools Used
Figma, Adobe After Effects, Illustrator, LottieFiles
Link
View the live site for the design, animations, and illustrations - https://www.specterapp.xyz/
Storyboarding on Adobe Illustrator and animation on Adobe After Effects. Done at Heta Bhuta Design Studio.
Emailer template
Sign up modal
Open Graph image for the website
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Posted May 30, 2024
Designed Specter’s site, illustrations, and motion — plus led their explainer video from concept to final delivery. Fun, clean, and full of personality.
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Timeline
Jul 25, 2023 - Mar 29, 2024
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