In August 2023, Luke developed a lead generation website for BG Groupe, a major French construction company, using Webflow. The project aimed to create a platform optimized for conversions, focusing on capturing leads through a seamless and efficient user experience.

Conversion-Oriented Design: The website was designed with lead generation at its core, featuring strategically placed calls-to-action (CTAs), easy-to-navigate forms, and user-friendly layouts to encourage visitors to engage.

Responsive and Optimized for Speed: The site was built to be fully responsive, ensuring smooth performance on mobile devices, tablets, and desktops. Speed optimization techniques were applied to enhance user retention and improve SEO performance.

SEO Optimization: Each landing page was optimized for search engines, incorporating keywords relevant to the construction industry. Key aspects like metadata, alt tags, and content structure were refined to boost organic search visibility and attract targeted visitors.

The website can be accessed at bggroupe.fr, serving as the central hub for lead generation and business inquiries for BG Groupe’s services.

This Webflow project, combined with careful SEO work, resulted in a high-conversion platform that effectively drives targeted leads for BG Groupe.