VersFit came to me with
Clayton Maxwell
VersFit came to me with a great product and a community that genuinely cared. The marketing just wasn't converting.
As their Marketing & Digital Strategy Lead, I rebuilt their entire email and SMS infrastructure — custom HTML templates, automation flows, segmentation, and multi-platform campaign strategy. The result: a 42% email open rate (industry average is 21%) and a 6.8% CTR against a 2.6% benchmark.
When your content actually speaks to your people, the numbers follow.
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Posted Apr 3, 2026
VersFit came to me with a great product and a community that genuinely cared. The marketing just wasn't converting. As their Marketing & Digital Strategy Lea...
