Lenovo X1 Fold Global Launch
Ria Scureman
Lenovo was unveiling the world’s first foldable PC, the X1 Fold, and needed a digital experience that matched the innovation of the product.
The microsite had to capture attention, communicate complex product features clearly, and stand out in a highly competitive technology market, all under an accelerated launch timeline.
I designed a responsive, immersive microsite that showcased the X1 Fold’s foldable screen and versatility through bold visuals, interactive storytelling, and fluid UI transitions.
By aligning closely with Lenovo’s product and marketing teams, the site balanced high-impact visuals with performance and accessibility standards, ensuring a seamless experience across devices.
My Role
Visual design, UX layout, + interaction design
Art direction for campaign assets + brand alignment
Prototyping + responsive design in Figma
Collaboration and alignment with UX, dev and marketing teams
Creative leadership under tight launch deadlines
The X1 Fold launch proved my ability to lead high-stakes, award-winning digital projects that merge visual innovation with enterprise-level execution.
The Result
Delivered the award-winning Lenovo X1 Fold microsite
Elevated Lenovo’s brand visibility during a high-profile global launch
Enhanced usability and storytelling across devices with responsive design
Streamlined design-to-dev handoff, reducing iteration time
Strengthened executive trust by delivering a pixel-perfect, on-time launch
Let's talk about your project!
Email me ria@riascureman.com
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Posted Mar 8, 2026
Award-winning website design and development for the global product launch of Lenovo X1 Fold. Visual design, custom graphic design, art direction.
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Timeline
Jun 8, 2019 - Aug 8, 2019
Clients
Lenovo
