The X1 Fold introduced an entirely new product category for Lenovo that required a custom premium aspirational web that was engaging, compelling and informative.

Design decisions were made with confidence and speed from a solid groundwork of experience and creative vision. This was a high stakes, high-visibility global launch running on a tight timeline, requiring extra attention to detail and collaboration across product, marketing, and development teams.

The microsite had to capture attention, communicate complex product features clearly, and stand out in a highly competitive technology market, all under an accelerated launch timeline.

By aligning closely with Lenovo’s product and marketing teams, the site balanced high-impact visuals with performance and accessibility standards, ensuring a seamless experience across devices.

 I iterated quickly using Adobe XD prototyping tools, which enabled a clearly articulated, high quality design to hand off to development, keeping the accelerated timeline on track. Every component was built with responsiveness and accessibility in mind, ensuring the Lenovo X1 Fold global launch web experience met high expectations and performed at the same premium level across markets and device types.

Visual design, UX layout, + interaction design

Art direction for campaign assets + brand alignment

Prototyping + responsive design in Figma

Collaboration and alignment with UX, dev and marketing teams

Creative leadership under tight launch deadlines

I led the visual design and creative direction for the Lenovo X1 Fold global launch microsite from concept through launch. The project required us to work quickly and efficiently in tandem with several global internal teams in order to meet critical KPIs as well as the high expectations of senior-level leadership, product managers, and stakeholders. This is where senior-level creative leadership, fast decision-making, and the ability to define a visual language come together at the enterprise level for a successful global product launch for an innovative new product.

This project showcased my ability to deliver a finished product that exceeds expectations under pressure in a complex, fast-moving enterprise environment. The Lenovo X1 Fold global launch project is exactly the kind of proof point that matters for enterprise teams looking for a design partner who can define creative direction with confidence, lead without hand-holding, and deliver within tight timelines.

Delivered the award-winning Lenovo X1 Fold microsite

Elevated Lenovo’s brand visibility during a high-profile global launch

Enhanced usability and storytelling across devices with responsive design

Streamlined design-to-dev handoff, reducing iteration time

Strengthened executive trust by delivering a pixel-perfect, on-time launch

Let's talk about what we can build together.