Fly FM's 7.7 At Home Playlist

Fly FM's 7.7 At Home Playlist was a project done at Fly FM, a local english radio station in Malaysia. As a digital producer here, I have to promote our radio shows and segments digitally on social media as well.

For this project, I led the creative direction from concept, design and execution. The main target is to attract our audience, mainly Gen Z and Millennials.

The idea was to make the whole look feel like an actual concert where you'll be anticipating your favorite artists for 1 hour each on radio. The full archive of the project can be found through the hashtag #FlyFMAtHomePlaylist on Instagram.