Business Consulting Podcast | Scriptwriting + Video Editing
Anush N
Podcast Editor
Video Editor
Script Writer
Adobe Photoshop
Adobe Premiere Pro
Descript
Project Overview
The Challenge 🧩
Key content to be produced included:
My Role & Expertise 🌟
The Solution: A Detailed Breakdown
Reviewing and Categorizing Raw Footage 🎬
Editing the 120-Minute Podcast 🖥️
Creating the 2-Minute Trailer 📹
Developing YouTube Shorts 📱
Stylistic Consistency & Final Refinement 🎞️
Results 🚀
Conclusion: My Expertise in Action 🌟
Project Overview
Client: Ashwin G (Youtube Creator)
Industry: Consulting, Startups, MBA Education
Role: Freelance Video Editor & Producer (End-to-End Editing)
Project Type: Podcast & Video Content Creation (Trailer & Shorts)
The Challenge 🧩
Abt Podcast aimed to create high-impact, engaging video content from over 600 minutes of raw footage featuring prominent consultants and startup leaders. The challenge was to distill this content into shorter, digestible formats while preserving the depth of insights and ensuring it remained engaging for a diverse audience. The content needed to be fast-paced, informative, and aligned with the unique style of Alex Hormozi, known for his dynamic editing approach.
Key content to be produced included:
A 120-minute podcast with detailed discussions
A 2-minute trailer for promotion
Several 60-second YouTube Shorts to highlight key moments and increase reach
My Role & Expertise 🌟
As the video editor and producer, I was responsible for delivering a suite of polished, professional video products that stayed true to the client’s vision. My role included:
Video Editing: Condensing long-form content into high-energy, engaging formats suitable for YouTube and social media.
Dynamic Storytelling: Using fast-paced cuts and impactful transitions to maintain momentum while delivering the key messages.
Text Overlays & Visuals: Enhancing content with informative text, clear captions, and engaging visual elements to ensure clarity and maintain viewer attention.
Consistency with Branding: Ensuring all content followed Alex Hormozi’s signature editing style, marked by sharp cuts, fast-paced transitions, and bold visual choices.
The Solution: A Detailed Breakdown
Reviewing and Categorizing Raw Footage 🎬
I carefully sifted through the 600 minutes of raw footage, categorizing the key discussions on topics like B-schools, MBA placements, consulting career paths, and startup growth. This allowed me to identify the most engaging, insightful, and shareable moments for further editing.
Editing the 120-Minute Podcast 🖥️
I crafted a 60-minute podcast by editing down the 120-minute raw footage, preserving the core messages while removing any repetitive content. The goal was to maintain a smooth narrative flow, ensuring the content was engaging and informative without feeling overwhelming.
Creating the 2-Minute Trailer 📹
To promote the podcast, I condensed the most exciting and impactful moments into a 2-minute trailer. I utilized dynamic cuts, attention-grabbing text overlays, and impactful music to create a trailer that would spark interest and drive viewers to listen to the full podcast.
Developing YouTube Shorts 📱
I crafted several 60-second YouTube Shorts that highlighted the most shareable and memorable moments from the podcast. These fast-paced videos were optimized for social media platforms, featuring punchy edits, subtitles, and strong visual cues to maximize viewer retention and engagement.
Stylistic Consistency & Final Refinement 🎞️
To ensure the videos aligned with Alex Hormozi’s signature style, I incorporated fast-paced transitions, energetic cuts, and visually bold elements that kept the content fresh and engaging. I also used text overlays to emphasize key points, ensuring the content was easily consumable across different platforms.
Results 🚀
The final video content met and exceeded client expectations, achieving the following results:
Increased Viewer Engagement: The fast-paced edits and compelling visuals kept viewers engaged throughout the podcast and encouraged higher retention on YouTube and social media platforms.
Effective Promotion: The 2-minute trailer acted as an excellent promotional tool, generating interest in the full podcast and increasing viewership.
Social Media Reach: The YouTube Shorts gained traction across platforms, driving more traffic to the full podcast and increasing Abt Podcast’s visibility.
Brand Consistency: The editing maintained a cohesive style that resonated with Alex Hormozi’s branding, making the content feel both professional and aligned with the industry’s top standards.
Conclusion: My Expertise in Action 🌟
This project showcases my ability to transform raw, lengthy content into dynamic, digestible videos that drive engagement and promote viewer interaction. By leveraging my technical knowledge in video editing and my understanding of how to maintain audience interest, I was able to condense hours of content into highly engaging formats—the podcast, trailer, and Shorts—while adhering to a fast-paced, energetic editing style.
My expertise in fast cuts, text overlays, and impactful transitions helped elevate the content, making it both entertaining and educational, while ensuring it resonated with viewers across multiple platforms.
