Alumni and Partnership Activation for AFS Ghana

linkedin.com/in/cyril-assem | cyril.assem@outlook.com

PARTNERSHIP GROWTH CASE STUDY

From Dormant Network to Active Ecosystem AFS Intercultural Programs Ghana | Partnerships, communications & programme growth

150 of 300 alumni reactivated | 40+ partnerships developed | Satisfaction increased from 65% to 86%

The challenge

The organisation needed stronger alumni participation, partner relationships, programme recruitment and scholarship support. The real task was not simply to communicate more often; it was to build a repeatable engagement system that gave each stakeholder group a clear reason to participate.

The approach

1. Map: Consolidated stakeholders by relationship, potential value, interest and next action.

2. Segment: Tailored messages for alumni, volunteers, institutions, embassies and prospective participants.

3. Engage: Combined targeted outreach, campaigns, events and structured follow-up across channels.

4. Activate: Converted interest into volunteering, referrals, programmes, scholarships and institutional collaboration.

5. Measure: Used CRM records, surveys and feedback loops to identify gaps and improve the stakeholder experience.

Measured outcomes

OUTCOME EVIDENCE

Stakeholder reactivation 150 of 300 alumni re-engaged

Partnership development 40+ institutional and programme partnerships

Stakeholder experience Satisfaction increased from 65% to 86%

Programme demand Applications increased by 23%

Access and funding Scholarship funding increased by 61.5%

Research -> Segment -> Engage -> Activate -> Measure Current application: I now use the same method in partnership and employer engagement for African technology-talent programmes spanning Ghana, Nigeria and Kenya.