SaaS Unit Economics & Churn

SaaS Unit Economics & Churn Dashboard for Founders Most SaaS founders track revenue but can’t say whether each customer is worth what it cost to win them. This dashboard answers that in seconds.

It models a subscription business over 12 months. Change the price, the monthly churn, the acquisition cost or the gross margin, and the dashboard recalculates customer lifetime, lifetime value, the LTV to CAC ratio and the months it takes to earn back the acquisition cost.

A stacked chart shows how the customer base changes: the customers you started with fade out through churn while new ones build up, and a table underneath shows the revenue, acquisition spend and net contribution for each month.

It’s a simplified demo with sample data. For a real company I build the full model around your own pricing, churn and acquisition numbers.

This is one of several financial dashboards I build for early-stage startups. If you’d like one for your numbers, send me a message.