Zumaki.co.in | AI SEO Case Study (1 March 2024 - 31 May 2024)
Arman Deep Sharma
Web Designer
SEO Specialist
Canva
SEMrush
Niche - Anime and Gaming
1. Objective
The objective of this case study is to demonstrate the effectiveness of an SEO strategy implemented for Zumaki.co.in, a website that utilized ChatGPT for content creation and keyword ideas.
The analysis covers the period from March 1, 2024, to May 31, 2024.
2. Project Background
Zumaki.co.in is an emerging website focusing on diverse topics related to gaming and anime sub niche of entertainment niche.
Initially, the site faced challenges in driving organic traffic and achieving visibility in search engine results.
Our primary objective was to increase organic traffic, improve search engine rankings, and enhance user engagement.
3. SEO Strategy and Implementation
Keyword Research
I used ChatGPT to generate initial keyword ideas and validated these using tools like Google Keyword Planner and SEMrush.
The criteria for selection included search volume, relevance, and competition.
On-Page SEO
Content Optimization: Each piece of content was optimized for targeted keywords, ensuring proper placement in titles, headings, and throughout the text.
Meta Tags: Optimized meta titles and descriptions to improve click-through rates.
Technical SEO: Improved site speed and ensured mobile-friendliness.
Off-Page SEO
Link Building: Implemented a strategy to acquire high-quality backlinks from relevant websites.
Social Media Integration: Promoted content on social media platforms to drive referral traffic.
Content Strategy
Content Creation: Used ChatGPT to generate high-quality articles/blog posts.
Content Calendar: Established a regular publishing schedule to maintain consistent engagement with the audience.
4. Tools and Analytics
Google Analytics: Monitored traffic sources, user behavior, and engagement metrics.
Google Analytics Overview
Google Search Console: Tracked search performance, including clicks, impressions, CTR, and average position.
GSC Search Traffic
Other Tools: Utilized SEMrush and Ahrefs for additional keyword insights and backlink analysis.
5. Results and Outcomes
From the Google Analytics and Google Search Console data:
Traffic Overview:
Total Users: 55,000
New Users: 55,000
Average Engagement Time: 24 seconds
The traffic spike in April indicates a successful campaign or content release.
Traffic Acquisition:
Google/Organic: 30,122 users
Direct: 23,516 users
Referral: Significant traffic from Reddit, both new and old versions.
Google Search Console:
Total Clicks: 18.7K
Total Impressions: 1.63M
Average CTR: 1.1%
Average Position: 9.5
Visual Data Representation:
Google Analytics:
Google Analytics All Traffic Source
The data shows significant organic traffic, with Google being the primary source.
High engagement from direct traffic and Reddit referrals.
Google Search Console:
GSC Discover Traffic
High impressions and a good number of clicks indicate improved visibility and user interest.
6. Challenges and Learnings
Challenges:
Initial low traffic and visibility.
Competition for high-volume keywords.
Solutions:
Focused on long-tail keywords initially to build authority.
Consistent content updates and optimization.
Key Takeaways:
Importance of high-quality, keyword-optimized content.
Consistent monitoring and adjustment based on performance data.
7. Final Words
The SEO strategy implemented for Zumaki.co.in significantly improved the site's performance.
With a robust content strategy and continuous optimization, the site saw a substantial increase in organic traffic and user engagement.
Future steps include expanding the keyword strategy and enhancing off-page SEO efforts.
