Top-of-funnel concept statics I created for Oxyshred. One idea that many advertisers are unaware of is that static / image ads do not have to be stuck in the bottom of the funnel. Largely, they are due to the way they are used, but educating new consumers about a product/launch/feature is not exclusive to video advertising. You can educate consumers in any format you like if your creative communicates the ad concept well enough.