While working with LabourList, I wanted to help grow the social media following on Instagram, and took to designing images in Figma to get the kind of control over style that I wanted.
As I developed a brand, I realised that I could turn this into a tool which would automate half of the work I was manually doing.
I launched it on ProductHunt in May 2021 and got my first paying customers (and real customer feedback). I've continued to add features to the tool and enjoyed developing a SaaS product.
