Empire BlueCross BlueShield

Hilda Adeniji

Project Manager

Marketing Strategist

Video Producer

Google Ads

As the Marketing Project Lead at Empire BlueCross BlueShield, I had the privilege of leading the development and execution of several impactful campaigns that helped to drive business growth and improve customer satisfaction. https://youtu.be/uiH4h-Htrc4

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Posted Mar 20, 2023

Drove 91% increase in Essential Plan product self-enrollments for 2017 open enrollment season (compared to the prior year) through $1.2M strategic ad campaigns.

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