Empire BlueCross BlueShield
Hilda Adeniji
As the Marketing Project Lead at Empire BlueCross BlueShield, I had the privilege of leading the development and execution of several impactful campaigns that helped to drive business growth and improve customer satisfaction.
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Posted Mar 20, 2023
Drove 91% increase in Essential Plan product self-enrollments for 2017 open enrollment season (compared to the prior year) through $1.2M strategic ad campaigns.
