Kindness 2020 Annual Report

I designed and produced an annual report for kindness.org, a nonprofit dedicated to inspiring and measuring the impact of kindness worldwide. The goal was to create a document that was both visually engaging and mission-driven, celebrating achievements while making data and stories accessible to donors, partners, and the broader community.

The report combined clean layouts, custom visuals, and thoughtful storytelling, presenting key metrics, impact highlights, and personal stories of kindness in a way that reflected the organization’s brand values. Careful attention was given to balancing professionalism with warmth, ensuring the report was both credible and emotionally resonant.

The result was a compelling annual report that not only communicated organizational impact but also served as a fundraising and advocacy tool, strengthening relationships with stakeholders and expanding support for the mission.