Global Explorers Early Learning is an independent, educator-run childcare centre on Sydney's Northern Beaches with a big heart an even bigger vision. I partnered with the centre director to lead a multi-month brand and growth strategy, helping translate their vision into a brand presence that felt warm, distinctive, and reach the right families.

Website: Refreshing and migrated the website from WordPress to Framer, coordinating a centre photoshoot to bring the brand to life authentically.

Visual Design: Refreshing the centre's visual identity and designed collateral across print and digital, including enrolment flyers, referral cards, and social media assets. I also Developed organic social content across Facebook and LinkedIn, including community outreach, thought-leadership posts, and carousel graphics.

SEO & Google Ads Optimisation: Audited and restructured an underperforming Google Business Profile with optimised Google Ads campaigns, targeting local families on the Northern Beaches.

Marketing Campaigns: Supported on-site activations including an Open Day and a staff referral campaign for the neighbouring Westfield shopping centre

Shapes are everywhere. Understanding and learning them is crucial in early learning as it will help children identify and process visual information, furthermore, develop spatial awareness. The design concept was rooted in different shapes from Material Design's shape library and it scaled fluidly across varied touchpoint from one-pagers to the website hero. Anchored by a warm, confident palettes inspired by French design, the system gave the brand a playful yet considered identity that spoke authentically to both parents and educators: learning at Global Explorers here is hands-on, curious, and full of life.

Special thanks to Paul Ruelland and Estelle Ruelland for their help and supports <3