I had the pleasure of

I had the pleasure of creating this incredible branding and packaging project.

A brand born by the sea.

Motow emerged from a genuine moment. Two friends, an afternoon at Mount Maunganui Beach in New Zealand, and a shared feeling that a product was missing, one that matched that lifestyle: natural, light, and in tune with the rhythm of the waves and the breeze.

The brand positions itself as a contemporary alternative to conventional deodorants, adopting a cleaner formulation and skin-friendly ingredients, all while maintaining an aesthetic that resonates with today’s discerning young audience.