Restart Project

The Webby Awards - People's Choice Winner 2015. The Secretary of Health from Porto Alegre City Hall asked for our help to increase organ donation in our society. There were two main issues: encourage more people to turn into donators and let people know their decision. In Brazil, to be an organ donor is very easy: all you have to do is let your family know about your decision. Our aim was to create a project to engage our audience through social media. The idea was to use games to talk with them, showing in a virtual environment how life goes on and how easy it is to donate organs, turning gammers into real life organ donators.