PACER

In an effort to restart/ rebuild my design portfolio I decided to start with a project that shows a little of myself. I present PACER. If I were to create a clothing athletic, running, and leisure brand this is what it would look like. The logo takes inspiration from the track while the rest of the visuals are grungy paying homage to the fact that running isn’t perfect but that doesn’t make it any less of an art form. PACER was born out of a new found love for running and an old but very current love for fashion. As they say if you look good you feel good. The tag line “Set the pace” comes from going at things on your own speed. Nobody knows you yourself better than you. Throughout my running one of the biggest things I’ve learned is patience. Nothing happens over night especially in running. So you set the tone for where and what you want to achieve.