Adobe Substance | Material Explorations

Adobe commissioned a series of material explorations to showcase their 3D software Substance. The sound design and music playfully harmonize with the varying visual aesthetics. Not only to emphasize their material quality, but add character and narrative dimension to each vigniette. The concept of the video was that it would highlight 5 separate sectors of industry, each of which frequently depends on  3D: art, product, video games, fashion, and animation. In each of these cases we wanted a clip that was colorful and playful. The goal here was to inspire people, and to emphasize the creative side, rather than the technical side, of 3D.  Animation & Direction | Maël Gourdenne Sound & Music | Joseph Sims Creative Direction | Benjamin MaréchalClient | Adobe Booth Design & Photo | Anthony Genlinso