Marketing Director

During my tenure at Mindful Care, I spearheaded the marketing department's growth from its nascent stage through to a period of significant expansion, embodying the role of the first marketing hire up to the Director of Marketing & Patient Acquisition. My journey with the company was marked by strategic leadership and innovative marketing solutions that drove remarkable growth. I played a pivotal role in scaling provider numbers from 4 to over 70 in just three years, showcasing my ability to manage and execute comprehensive marketing strategies across various channels, including Google Ads, Meta Ads, SEO, and referral sources, to name a few.

My responsibilities encompassed not only the strategic oversight of marketing initiatives but also the hands-on management of new patient intake processes to ensure optimal conversion of leads. I led the selection, integration, and utilization of a marketing automation tech stack that significantly enhanced our marketing efficiency and effectiveness. Additionally, I was instrumental in launching the brand in new markets, expanding Mindful Care's reach into several states. My commitment to data-driven decision-making allowed me to effectively test, track, report on, and iterate campaign tactics, thereby improving conversion rates and reducing cost per acquisition (CPA).

Throughout my time at Mindful Care, I maintained a focus on brand consistency and standards, contributing to a cohesive and compelling brand presence that supported the company's growth objectives and helped attract investment. My efforts not only facilitated substantial business growth but also reinforced Mindful Care's position as a leader in the healthcare sector.