LocalLife recycling

In this project, I collaborated with creative director Martin Costantini (Tate Mate) to bring three recycling-themed characters to life: Plastiblast (plastic), Origaminews (paper), and Incinerage (non-recyclables). The goal was to make recycling more engaging and accessible for families—especially children—within residential communities in Sweden.

My role was to handle all aspects of the 3D visual development. I used Blender to model, texture, and light each character, aiming for a bold, approachable style that would be both visually clear and emotionally resonant. I worked closely with Martin to faithfully translate his concepts into appealing and functional character designs.

One of the main challenges was finding the right balance between educational and entertaining. I iterated through several design versions, fine-tuning proportions, colors, and expressions to ensure the characters were instantly readable and inviting.

Results: The characters were well received by LocalLife and were integrated into their recycling awareness campaign. They were featured on signage and visual materials across residential areas, helping improve engagement and understanding of the waste separation system among local residents.

This project gave me the opportunity to explore how character design can be a powerful tool for social impact. I truly enjoyed working on a creative solution to an environmental challenge, and I’m excited to collaborate on more projects that combine storytelling, sustainability, and visual design.

This is Plastiblast and he represents Plastic Recycling

This is Origaminews who represents paper recycling

And finally Incinerage who represents the residual waste.

Concepts for each monsters were created by Martin Costantini (Tate Mate)