ICS Rebrand

This was a project I absolutely loved creating at the time. Using long-exposure photography to form typography through light trails brought a unique and energetic approach to what was otherwise a fairly simple poster design.

Linking that visual detail directly back into the logo system became a fun way to add personality and movement to a potentially ordinary electrical company identity. It was an opportunity to take something functional and give it a more striking and memorable visual presence — quite literally adding a “spark” to the brand.