Client Coverage & Earned Media - Pitching
Hannah Spraker
Every emerging brand, business or figure envies the esteemed earned media coverage -- but it doesn't come easy. It's name is not only fitting, it's a warning.
When it comes to features, cover stories, gift guide inclusions, or interviews -- you have to earn it.
So what is it about earned media that makes it so exclusive? Reporters and Editors can receive up to 100 pitches per day from brands offering them freebies, dinners and luxuries in exchange for coverage. So what makes a pitch stand out?
Furthermore, what makes a pitch of an emerging brand or a company, book, artist, influencer someone may not have heard of stand out?
As someone who has been on both sides of the media coin for nearly a decade -- I know what makes a killer pitch. I've been the reporter and editor being pitched hundreds of times a day, and I know what made me reply -- and it was not the gifts.
Now as a publicist, I'm helping brands, businesses, artists, authors and everyone in between break through the media barrier and gain the coverage they deserve. Clients who have taken my pitches and ran with them have gained unprecedented coverage. Please review some samples below.
