IPG X ZEFR Media Study

One of the last major projects I worked on at was an extensive, year long think tank piece. We worked with research partners and brands to understand the significance of Content Targeting. Content marketing was a key element of our sales strategy so I was responsible on delivering insights that would help our business objectives. To set up the project I helped find our client partners, organized the research study with third parties, created mock test campaigns, and approved the research questions. I then combed through the data to find the most compelling sound bites and turned them into sales and marketing materials - such as examples from the deck you see here. This project had huge favorable impact on our brand and helped prove our value.