University Project: StyLab

StyLab is an innovative digital platform dedicated to revolutionizing personal fashion discovery and styling. By integrating cutting-edge technology with personalized fashion advice, StyLab offers users tailored recommendations to elevate their style effortlessly.

Key Responsibilities:

Website Development & SEO: Led the design and development of StyLab's website (stylab.b12sites.com), focusing on user-friendly navigation and engaging visuals. Implemented strategic SEO practices, including metadata and Open Graph tags, to enhance online visibility and searchability.

Social Media Management: Created and managed StyLab’s Instagram account, developing engaging content and growing the follower base to 31. Expanded presence across other social media platforms such as Twitter, TikTok, and Facebook.

E-Commerce Integration: Collaborated on integrating Shopee for subscription plan sales, leveraging affiliate links to boost revenue streams.

Business Model Development: Worked closely with team members to refine the initial business model. Introduced the use of Shopee affiliate links and improved the model’s sustainability.

Business Process Design: Developed comprehensive business processes, including creating a detailed fashion questionnaire, processing data, and generating personalized style recommendations.

Subscription Plan Development: Formulated and refined StyLab’s subscription plans in collaboration with team members, offering varying levels of fashion advice and access to premium content.

Google Business Management: Added StyLab to Google Business, achieving a 5-star rating from 7 reviews, and ensuring top visibility in Google search results.

Achievements:

Successfully designed and launched a user-friendly website that enhances the customer experience and supports the brand’s mission.

Established and grew a social media presence, driving engagement and brand awareness.

Developed a viable e-commerce strategy, integrating with Shopee to facilitate subscription sales and expand market reach.

Implemented effective SEO and Google Business strategies, increasing online visibility and credibility.

This project highlights my expertise in digital marketing, web development, and strategic business planning, demonstrating a successful application of these skills in a dynamic, tech-driven environment.