The Collaguide Brandbook

Description: For The Collaguide, a collagen supplement brand, I created a complete brandbook to establish a strong and consistent identity. The project started with extensive research into trends, target audiences, and consumer behavior around health and beauty. From this foundation, I developed the mission, vision, and brand values, positioning the brand as a modern, adventurous guide to collagen.

Mission, Vision & Values: Defined a brand story centered on health, beauty, and lifestyle, with the key values of healthy, goal-oriented, and adventurous.

Target Audience Research: Focused on millennials seeking both health and beauty benefits, validated through interviews and concept testing.

Archetype & Tone of Voice: Applied the Explorer archetype to build an inspiring and curious brand personality, with messaging that is factual yet engaging.

Logo System & Design Map: Designed a flexible logo and a full design map covering typography, color palette, and visual elements.

Concept Expressions: Developed brand applications including packaging (collagen powder sticks), social media examples, and recipe guides.

Brandbook: Bundled all guidelines and expressions into a practical brandbook, ensuring consistency across digital, print, and product experiences.

Outcome: The result was a clear, professional brandbook that gives The Collaguide a strong foundation for growth. With its modern visuals, adventurous tone, and well-defined guidelines, the brand is ready to build recognition and trust across all touchpoints.