Project Duration: 1.5 months

Role: UX/UI Designer

Tools: Figma, Maze, Adobe Photoshop

Role and Responsibilities: As the lead UX/UI designer, I was responsible for conducting user research, defining user flows, wireframing, prototyping, and designing the final user interface. I collaborated closely with developers, product managers, and healthcare professionals to ensure the app’s design aligned with both user expectations and healthcare standards.

In collaboration with Simplex, I undertook the role of UX/UI Designer to revamp their innovative healthcare app aimed at effortlessly connecting patients with doctors.

Leveraging my expertise with Figma, Maze, and Adobe Photoshop, the project focused on enhancing the user experience by simplifying the process of finding healthcare professionals and booking appointments.

Simplex is designed to streamline these processes, prioritizing convenience, transparency, and accessibility, and ultimately providing users with a seamless and intuitive platform.

The client reached out to me with a clear vision in mind and a goal to address existing problems in healthcare community.

Navigating healthcare options can often be overwhelming and time-consuming for patients.

Simplex needed a user-centric design that simplifies finding the right doctor based on specialties, location, and availability while ensuring an efficient booking process.

The challenge was to create an intuitive interface that caters to a wide range of users, from tech-savvy individuals to those less familiar with digital tools.

User Research and Personas: Conduct thorough research to understand patient needs, preferences, and pain points. Develop user personas to guide design decisions and ensure the app addresses diverse user requirements.

Intuitive User Interface and Experience: Design a user-friendly and accessible interface that allows patients to easily search for doctors, view detailed profiles, and book appointments with minimal steps.

Advanced Search and Filtering Capabilities: Implement a robust search system that allows users to filter doctors by specialty, location, availability, ratings, and more, ensuring a personalized experience.

Appointment Management and Notifications: Develop a comprehensive appointment management system that includes booking, rescheduling, and cancellation options, along with automated reminders and follow-up notifications to enhance user engagement and retention.

In the Discovery phase, I aimed to understand the existing challenges and opportunities in the healthcare appointment booking process. I identified key stakeholders, including patients, doctors, and administrative staff, to gain a comprehensive view of the ecosystem and uncover pain points and expectations related to finding healthcare professionals and scheduling appointments.

I employed a multi-faceted research approach to gather insights

User Interviews and Surveys: I engaged with patients to collect qualitative data on their experiences, frustrations, and needs when searching for doctors and booking appointments. This helped identify common issues and desired features.

Competitive Analysis: I analyzed existing healthcare apps and platforms to understand their strengths and weaknesses, benchmarking against industry standards and identifying gaps that Simplex could address.

Expert Consultations: I consulted with healthcare professionals to gain insights into practical challenges and requirements from their perspective, ensuring that the design solutions were aligned with both patient and provider needs.

Data Analysis: I reviewed existing data on appointment booking trends, user behavior, and common search queries to inform design decisions and prioritize features that would enhance the user experience.

These research activities provided a solid foundation for defining core problems and designing a solution that effectively meets the needs of both patients and healthcare providers.

Based on the research, I developed two key user personas for the Simplex app. These personas represent the core user types identified through research, guiding the design to address their specific needs and preferences.

In the wireframing phase, I focused on creating the structural layout of the Simplex app to establish a clear, functional framework for the user interface.

By developing low-fidelity wireframes, I mapped out key screens and user flows, ensuring that the app’s layout and navigation were intuitive and aligned with user needs.

This process involved defining essential elements, such as search functionality, appointment booking, and doctor profiles, to provide a solid foundation for further design refinement and development.

My solution was to create a clean, modern UI with a focus on usability, accessibility, and clear information hierarchy. The design balances functionality and aesthetics, ensuring that users can easily navigate the app, find relevant healthcare providers, and book appointments without friction. Key UX/UI features included:

Intuitive Search and Filter System: Advanced search functionality that allows users to find doctors based on specialty, location, insurance, ratings, and availability, providing a tailored experience that matches patient needs.

Streamlined Booking Process: A simplified appointment booking flow that reduces the number of steps, allowing users to quickly choose a time slot and confirm their appointment with just a few taps.

Doctor Profiles with Key Details: Detailed profiles for each healthcare provider, including credentials, patient reviews, and areas of expertise, enabling informed decision-making for patients.

Responsive and Accessible Design: A responsive design that works seamlessly across all devices, coupled with accessibility features to ensure a user-friendly experience for all demographics.

Appointment Management: Easy-to-use appointment management tools, including reminders, rescheduling options, and follow-up notifications, enhancing the overall patient experience.

In the Testing phase, I conducted comprehensive usability testing to validate the effectiveness of the Simplex app's design.

This included gathering feedback from real users to identify any usability issues and areas for improvement. To gain deeper insights into user interactions, I employed heatmap analysis to visualize user behavior on key screens.

This data revealed how users engaged with different elements, highlighting areas of high and low interaction. The findings from usability testing and heatmaps informed final adjustments, ensuring the app’s interface was both intuitive and effective in meeting user needs.

Enhanced Heatmap Analysis: Implement more detailed heatmap tracking to analyze user interactions across additional screens and features, providing deeper insights into user behavior and identifying areas for further optimization.

A/B Testing of New Features: Conduct A/B testing to compare the effectiveness of potential new features or design variations, ensuring that any changes made are based on empirical data and user preferences.

In-Depth User Interviews: Perform follow-up interviews with users to gather qualitative feedback on their experiences and identify any subtle pain points or unmet needs that may not be captured through quantitative testing.

Accessibility Testing: Conduct thorough accessibility testing to ensure that the app meets all necessary accessibility standards and provides an inclusive experience for users with disabilities.

Performance Optimization: Continuously monitor app performance metrics, such as load times and responsiveness, and implement optimizations to enhance overall user experience and satisfaction.

The redesigned Simplex app led to a significant improvement in user engagement and satisfaction.

Key performance indicators showed increased app usage, a higher number of completed bookings, and positive feedback from both patients and healthcare providers.

The user-centric approach facilitated better access to healthcare services, empowering patients to take control of their healthcare journey.

Simplex demonstrates the transformative impact of thoughtful UX/UI design in healthcare. By focusing on user needs and simplifying complex processes, we created an app that not only meets functional requirements but also fosters a sense of trust and ease for users navigating their healthcare options.