PAR Engagement Platform Development

Too often, restaurant brands are stuck stitching together disconnected systems just to deliver the kind of experiences guests expect. That’s why we built PAR Engagement—a unified cloud that brings loyalty, marketing & offers, ordering, and guest data. No silos. No workarounds. Just smarter tools that help you convert faster, grow stronger, and keep guests coming back.

PAR Engagement is a unified but modular platform built for enterprise restaurant brands that want to engage smarter, move faster, and grow stronger. It combines Punchh Loyalty, Marketing & Offers, PAR Ordering, Guest Data, and new innovations like Accelerate and Digital Experience into a single ecosystem.

At the heart of PAR Engagement is the PAR Flywheel—a proven framework for driving smarter engagement across the full guest lifecycle:

With each component feeding into the next, brands can build momentum with every guest interaction.

Let’s break down what’s inside.

Still the gold standard in restaurant loyalty, Punchh continues to power millions of relationships every day. Now under the PAR Engagement umbrella, it’s even more flexible, with enhanced integrations across marketing, ordering, and data, plus enterprise-grade features like tiered memberships and AI-driven rule activation to drive retention at scale.

Built on the trusted Punchh engine, Marketing & Offers enables brands to reach every identified guest, not just loyalty members, with personalized, high-impact campaigns. Whether you’re sending a one-time promo or launching a multi-channel offer, you can now drive more reach and return with less lift.

Fully rebuilt from the ground up, the new PAR Ordering delivers branded, conversion-optimized ordering experiences across web, mobile, and kiosk. With fast deployment, flexible menu support, and seamless integration with loyalty and offers, it gives restaurants full control over the digital order journey, from cart to kitchen.

No more data silos. Guest Data is a new module that unifies identity and insight across loyalty and non-loyalty users. Recognize and activate guests using email, phone, credit card tokens, or passwordless login, and deliver smarter personalization across every channel.

Launching throughout 2025, Accelerate is a growing suite of AI-powered tools designed to boost ROI and guest satisfaction. Highlights include:

These tools give brands new ways to optimize every campaign, menu, and interaction.

Today’s guest journey spans apps, web, kiosks, wallets, and more. Digital Experience helps restaurants deliver a consistent, branded feel across all of them. Coming soon: native wallet passes for app-less engagement, in-app payments, and PAR Wallet—a frictionless way to drive repeat visits through QR code pay, auto-reload gift cards, and more.

PAR Engagement is more than a product launch, it’s the culmination of years of innovation, feedback, and partnership with some of the industry’s most forward-thinking restaurant brands. Every feature was designed to help operators do what they do best: deliver amazing guest experiences at scale.

As Joe Yetter, GM of PAR Engagement, put it:

With PAR Engagement, delivering those experiences just got a whole lot easier.

We kicked things off with a live webinar featuring product leaders, customer insights, and a behind-the-scenes look at what makes PAR Engagement different. If you didn’t catch it live, you can still get the full scoop.

You’ll hear how PAR Engagement came to life, see key features in action, and learn how restaurant brands are already putting it to work to drive results. Because this launch wasn’t just about a new product or feature, it was about helping our customers move faster, work smarter, and win more guests.