Revamped a French e-commerce brand's customer engagement through meticulously crafted Klaviyo email flows, driving a significant 17% boost in conversion rate.

This project aims to significantly enhance customer engagement, retention, and conversion rates by designing, testing, and automating highly targeted and personalized email flows using Klaviyo.

Flow Creation: Developing a comprehensive suite of email flows tailored to specific customer segments and life-cycle stages, including:

Welcome series

Abandoned cart recovery

Post-purchase follow-up

Re-engagement campaigns

Seasonal promotions

Testing and Optimization: Conducting rigorous A/B testing and iterative optimization to refine email content, subject lines, timing, and segmentation strategies.

Automation: Implementing robust automation rules to streamline email delivery and ensure timely communication with customers.

Key Performance Indicators (KPIs): Tracking and analyzing key metrics to measure the effectiveness of the email flows, such as but not limited to :

Open rate

Click-through rate

Conversion rates

Unsubscribe rates

Customer lifetime value (CLTV)

Beyond simply setting up and automating email flows and campaigns, I go above and beyond to ensure the highest quality and effectiveness. My Customer-Centric approach involved:

Granular segmentation: Dividing customers into highly targeted segments based on demographics, behavior, and preferences.

Dynamic content: Personalizing email content using dynamic blocks to deliver relevant and engaging messages.

Behavioral targeting: Triggering email flows based on specific customer actions and behaviors to maximize engagement.

Personalization: Addressing customers by name and referencing their past interactions to create a more personalized experience.