Buchanan's #1 spirit in Mexico last mkt campaign & documentary by Bernarda Jimenez GuerraBuchanan's #1 spirit in Mexico last mkt campaign & documentary by Bernarda Jimenez Guerra

Buchanan's #1 spirit in Mexico last mkt campaign & documentary

Bernarda Jimenez Guerra

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Brand Strategist

Growth Hacker

Marketing Director

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Completed work

Posted Aug 21, 2026

Buchanan’s — Repositioning a Category-Leading Whisky Brand #1 whisky, penetration growth, #ChangeTheGame, major media/culture strategy.

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Brand Strategist

Growth Hacker

Marketing Director

TikTok Ads

Bernarda Jimenez Guerra

Brand and Growth strategist for CPG, luxury and beauty.

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Independent Consulting — Brand Repositioning

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