Cairn — Kelly A. Wendels

Cairn (now a part of Outside) was a Bend, OR based creative commerce company that specialized in the outdoor experience. They were a team of gear junkies and early adopters that worked to deliver tried + true gear to their customers via multiple lanes, most prominent of which, was their monthly subscription box.

I sat as the Head of Brand Creative, meaning I managed and create all in-house + collab packaging, designed all digital + print ads, created all branded collateral + apparel, art directed studio + lifestyle photo shoots, and anything else that came down the pipeline!