Decreased Ad Spend by 29%
Lewis Ash
Digital Marketer
Search Engine Marketing
Digital Marketing Specialist
Google Ads
PPC CAMPAIGN CASE STUDY:
Website: https://clientclimb.com/
The Challenge
The client was not getting leads and they had no ads running in order to get leads that would turn into conversions
The Goal
Get more reach by increasing the number of email list signups they get on their website.We want to drive traffic and maximise leads
The Result
Within the first 2 weeks I had managed to increase their impressions to 1110 with a CTR of 4% .
The next 2 weeks were mainly focused on improving the quality score of ads, adding negative keywords and adjusting bidding strategies.
This resulted in average CPC going from 0.94 to £0.66. The client was able to get 9 email list sign ups despite the small budget of £50.
1st Week
The client had not traffic and no ad spend or ads running
2nd Week
3rd Week
4th Week
Overview
Started with an average CPC of £0.87
Reached a peak of £0.94
Optimized and is currently down to £0.66
21 pence below the average CPC (29.8% decrease)
The client started with 0 traffic and ended up with 9 conversions (Email list sign-ups)
