The client was not getting leads and they had no ads running in order to get leads that would turn into conversions 

Get more reach by increasing the number of email list signups  they get on their website.We want to drive traffic and maximise leads 

Within the first 2 weeks I had managed to increase their impressions to 1110 with a CTR of 4% .

The next 2 weeks were mainly focused on improving the quality score of ads, adding negative keywords and adjusting bidding strategies.

This resulted in average CPC going from 0.94 to £0.66. The client was able to get 9 email list sign ups despite the small budget of £50.

The client had not traffic and no ad spend or ads running 

Started with an average CPC of £0.87

Reached a peak of  £0.94 

Optimized and is currently down to £0.66 

21 pence below the average CPC (29.8% decrease)