Master's Touch — logo redesign

Master’s Touch, experts in automotive interiors in Northern Illinois, hired me to redesign their logo based on the original from 1974. The goal was to create a retro logo that incorporates the classic hands while clearly stating what the company does.

CLIENT: Master's Touch

WORK TYPE: Freelance

ROLE: Logo Redesign

I designed a custom ‘stitched’ logotype with interconnected letters, reflecting the company’s craftsmanship.

Various marks were developed to ensure the logo’s adaptability across different mediums, from pens to social media icons. I also recreated the original hands for situations where the crosshatched design proved too intricate.