If you want to learn how to create an authentic and consistent brand strategy that truly represents your company's values, Brand Strategy in Three Steps is the book for you. The author, branding coach Jay Mandel, outlines a simple yet powerful three-step approach to brand strategy that focuses on brand identity, setting intentions, and implementing the resulting strategy.
To consistently appeal to consumers, a brand must implement a robust strategy that delivers a memorable experience. However, many companies skip essential stages of this process, which can make their brand seem out of touch and inauthentic. Jay Mandel emphasizes the importance of communicating value to consumers through meaningful interactions.
The book includes thoughtful exercises to help readers map a living brand document. It helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service, and tying these together when rolling out the strategy.
Brand Strategy in Three Steps is not just for new companies, but also for established ones looking to revamp their approach. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
