Client Case Study: Tripled Online Conversions through Digital Marketing in 14 Months
Background:
Our client, a large-sized healthcare organization, was struggling to increase online conversions and boost their brand awareness. They had an existing website and were running PPC campaigns on Google, but the results were not satisfactory. They approached us to help them develop a digital marketing strategy that could deliver tangible results.
Challenge:
The challenge was to increase online conversions, which would require a comprehensive digital marketing approach that would include PPC advertising, search engine optimization (SEO), social media marketing, and content marketing. The target was to triple the online conversions within a 14-month period.
Strategy:
We began by conducting a thorough analysis of the client's existing digital marketing efforts and identified areas for improvement. We recommended the following strategies:
PPC Advertising: We developed a comprehensive PPC campaign that targeted high-intent keywords related to the client's products. We optimized the ad copy, landing pages, and bid strategy to increase the relevance score and ad rank.
SEO: We conducted an on-page SEO audit and identified technical and content-related issues that were hindering the website's ranking. We fixed the issues and implemented an ongoing content strategy that targeted high-volume, low-competition keywords.
Social Media Marketing: We created a social media strategy that focused on increasing brand awareness, engaging with the target audience, and driving traffic to the website. We created engaging content, ran social media ads, and optimized the profiles for search engine visibility.
Results:
Within the 14-month period, our digital marketing efforts produced significant results for our client. Here are some highlights:
Online conversions tripled from 5% to 15%, exceeding the client's target.
PPC campaign generated a 400% increase in conversion rate with an estimated 200% increase in ROI.
SEO efforts resulted in a 50% increase in organic traffic.
Social media platforms experienced a 82% increase in followers and engagement.
Conclusion:
By developing a comprehensive digital marketing strategy that addressed the client's pain points and targeted their audience, we were able to deliver tangible results that exceeded their expectations. The client's online conversions tripled, resulting in an increase in revenue. We continue to work with the client, optimizing their digital marketing efforts to achieve even more growth in the future.
