L'OREAL STUDIO LINE REDESIGN

Role: Art direction on identity, packaging redesign and displays for iconic Studio Line hair styling products.

Challenge: Target new generation consumer and create excitement for globally recognized hair styling line. Modernize brand image while maintaining color cues.

Solution: Worked closely with marketing on insights and strategy for modernizing brand identity and logo. Simplified communication hierarchy and layout to improve in-store navigation while keeping brand recognition. Directed product shots and image retouching.