The Croma Gift Card

PROJECT BRIEF 

Modern India stands as one of the most diverse countries in the world. India’s diversity is reflected in its religions, ethnicities, customs, and social structures across a population of 1.3bn people. India presents endless varieties of physical features and cultural trends. We have many art forms, festivals, languages, states, etc. that can be captured in the most interesting manner. Taking this as an opportunity, we want to launch an array of gift card designs with different themes using any of the following zones.

Zone can be as follows:

-28 states & 8 union territories

-121+ languages

-8+ major dance forms

-festivals of India

-celebrating India

-cultural forms

-diversity of its people, its states, its being

-India’s history

India is a diversified country, symbolized by the plurality of its culture.

The design on the card elaborates on India's beautiful culture in the form of its classical music and dance, heritage, festivals, national symbols, etc., with all typical and traditional Indian elements.

Embroideries are one of India's most recognizable textile traditions. It is the process of decorating fabrics with threads, beads, sequins, etc. Indian embroidery includes a wide variety of regional styles varying in different regions and materials used. 

The cards comprise Kantha embroidery (running stitch) that originated in West Bengal. The peacock and sun motifs represent Indian elements. For the look and feel of the embroidery, the image of Khadi fabric is used as the background.

The second card shows Mahatma Gandhiji's famous Charkha decorated with colorful Mandalas.

The design in the cards is a fusion of vectors with a real image. The notion was to combine traditional with contemporary.

In the foreground, Kolkata's famous Yellow Taxi can be seen.

The background shows Kolkata's Writer's Building built in 1777, which is the official secretariat building of the state government of West Bengal.

(Option)

The design in the cards is a fusion of vectors with a real image. The notion was to combine traditional with contemporary.

In the foreground, Bombay's famous Kaali-Peeli Taxi can be seen.

The background shows Bombay's most remarkable buildings, CST & BMC, which have become the city's identity.

(Option)