I led both design and front-end development for PooPaper’s DTC site, creating a playful, conversion-focused experience for their “toilet target” product. I designed the brand look & feel, UX flows, and responsive layouts, then built the site end-to-end, including the product pages, customization flow, and checkout integration. Check it out at https://www.poopaper.com

The result is a fast, mobile-first, and on-brand site that showcases the product, supports custom target designs, and makes the whole shopping experience as fun and irreverent as the product itself.