Zenni - Shop by Color
Kevin Darouian
Brief
Creative was needed to introduce a shop by color site functionality paired with a fashion focused social media campaign.
Art Direction
A simple honed in approach to color theory and fashion. Four fashion concepts that can help customers buy the right color of glasses.
Homepage Header
The primary campaign image focused on the array of colors.
Landing Page
This was designed for these three primary calls to action:
Shop campaign curated products.
Shop by color category.
Learn more from Zenni’s fashion blog.
Email (2)
Two marketing channels we created to promote the campaign and site functionality:
Shop by color.
Fashion blog and product.
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Posted Apr 16, 2024
The introduction of a shop by color functionality paired with a fashion focused media campaign.
