Sheer influencers' marketplace

Sheer is an innovative platform designed for media creators, offering a streamlined solution for presenting their unique style, content, and audience insights. With Sheer, users can effortlessly create and showcase media kits that provide a comprehensive overview of their work, including the latest results and detailed audience demographics. The platform enables quick generation of detailed reports, saving creators valuable time that can be better spent on content creation and meaningful collaborations with partners. By eliminating the need for manual report creation, Sheer facilitates efficient campaign management and enables media creators to focus on what they do best—producing engaging content and building sustainable partnerships.

As a UX Designer working alongside product managers, data engineers, and platform specialists, I partnered with the team to craft an intuitive and user-friendly experience for the Campaign Report and Overview feature—a core product functionality that directly impacts how creators understand and leverage their performance data. Together, we designed comprehensive screens that leveraged data available from scraping across various platforms, with the goal of providing users with a digestible yet thorough overview of their performance across multiple campaigns.

The challenge our team faced was balancing comprehensiveness with simplicity. Media creators need to understand multiple metrics and performance indicators, but they shouldn't be overwhelmed by data density or complex navigation. As the designer leading this effort, I focused on presenting relevant metrics and insights in a logical hierarchy, working with the team to ensure that creators could quickly gauge their overall effectiveness while enabling them to drill deeper into specific campaign performance when needed. By incorporating meaningful data points and visual organisation, we aimed to empower users to assess not only their overall performance but also their specific contributions to individual campaigns.

The design process involved our entire team understanding creator workflows, pain points, and decision-making processes. We studied how creators currently generate reports, what information they prioritise when sharing with partners, and what insights matter most for their business. This collaborative research informed the information architecture, visual hierarchy, and interactive patterns of the Campaign Report interface. My role was to synthesise these insights and lead the design direction, ensuring that the final product reflected both technical capabilities and real user needs. The end result is a seamless and efficient tool that enables creators to make informed decisions, optimise their strategies, and enhance collaboration with partners within the Sheer platform. By reducing friction in the reporting process, creators can spend less time on administrative tasks and more time on strategic growth and partnership building.

Sheer's Campaign Report and Overview features represent a successful intersection of data accessibility and user experience design. The platform successfully demonstrates how complex data aggregation from multiple sources can be presented in a way that feels natural and empowering to creators rather than technical or overwhelming. Our team's collaborative approach—combining product vision, engineering capabilities, and user-centered design—resulted in a tool that meaningfully improves creator workflows. My contribution as the lead designer was to ensure that the underlying data complexity remained invisible to users, delivering an experience that felt simple and intuitive while remaining powerful and comprehensive.