Discover Fashion, Creators and Products from Nomysh

Nomysh is an inclusive platform designed to bridge the gap between brands and creators, facilitating seamless collaborations in marketing and affiliate endeavors. Founded on the belief that "Anyone can be a creator," Nomysh emphasizes quality over quantity, welcoming individuals from diverse backgrounds to express their creativity and monetize their content.

The primary goals of Nomysh are to:

Empower Creators: Provide a free, user-friendly portfolio platform where creators can showcase their work, link their social media profiles, and monetize their content through affiliate partnerships.

Support Brands: Offer brands access to a diverse pool of authentic creators for user-generated content (UGC) campaigns, enhancing brand visibility and engagement.

Before Nomysh's inception, the influencer marketing landscape faced several challenges:

Accessibility: Many talented individuals lacked platforms to showcase their creativity and connect with brands.

Monetization: Creators often struggled to monetize their content effectively.

Authenticity: Brands found it challenging to source genuine creators who resonated with their target audience.

To address these challenges, Nomysh implemented the following solutions:

Comprehensive Creator Profiles: Creators can build detailed profiles, link their social media accounts, and display their work, making it easier for brands to assess and collaborate.

Affiliate Partnerships: Nomysh offers creators opportunities to earn commissions by promoting products they love, turning their passion into profit.

Inclusive Community: By fostering an environment that values diversity and inclusivity, Nomysh ensures that creators from all backgrounds feel welcome and supported.

The development of Nomysh involved the integration of several key technical features:

Chat System: Implemented a real-time messaging system using WebSocket technology, enabling instantaneous communication between brands and creators. This system ensures seamless collaboration and prompt responses.

Blog Platform: Developed a dynamic blogging module using a content management system (CMS) framework, allowing for easy content creation, editing, and publishing. The blog serves as a resource hub for both creators and brands.

Dashboard and User Management: Designed an intuitive dashboard using modern JavaScript frameworks, providing users with real-time analytics, performance metrics, and easy navigation. The user management system incorporates role-based access control (RBAC) to ensure data security and appropriate access levels.

Portfolio Management: Enabled creators to upload and manage their content portfolios, supporting various media types. Implemented cloud storage solutions for efficient and scalable media handling.

Creator Recommendation AI System: Developed a machine learning algorithm that analyzes brand requirements and matches them with suitable creators. This system considers factors like content type, audience demographics, and engagement metrics to provide optimal recommendations.

Video Processing: Integrated a video processing pipeline that handles encoding, compression, and thumbnail generation. This ensures fast loading times and a smooth user experience across devices.

Our techstack is Java and PostgreSQL for backend, and NextJS for frontend. We also leveraged the GCP (Google cloud platform) for deployment, configuring CDNs and load balancers.

Since its launch, Nomysh has achieved significant milestones:

Creator Growth: A substantial increase in creator sign-ups, with individuals leveraging the platform to showcase their work and monetize their content.

Brand Collaborations: Numerous brands have partnered with Nomysh creators, leading to authentic marketing campaigns that resonate with audiences.

Positive Feedback: Both creators and brands have praised Nomysh for its user-friendly interface and the quality of collaborations facilitated.

Nomysh stands out as a transformative platform in the influencer marketing space, effectively connecting brands with authentic creators. By addressing key challenges and implementing robust technical solutions, Nomysh has redefined how brands and creators collaborate, leading to mutually beneficial partnerships and impactful marketing campaigns.