Paid Ads Campaign Management.

Lead generation for design agency using google ads and facebook ads. What I did? I usually work in 3 steps after getting assigned any work. STEP:1 ANALYSIS and OBSERVATIONS As soon as I joined as a paid ads executive I analyzed their paid conpaigns on multiple metrices such as CTR, conversion rates, Roas, top performing ads and ads that are not performing well. Following this, I made my observations and identified the areas that want improvement. for instance, if a performance max campaign is not performing as expected, we might question or look at our ad assets and make improvements as necessary. STEP:2 IMPLEMENTATION My skills will be put to use here; new campaigns will be launched, and old campaigns will have some changes made.

Here, significant effort is completed, ranging from developing custom target audiences to developing an audience for remarketing.

Technical aspects like selecting our bid strategy , determining our budgets, targeted demographics, and location up until the campaign goes live are completed here.

STEP:3 RE-EVALUATION It is time to look at results or the growth that we achieved two weeks after launching the paid advertising.