In this project, I developed comprehensive strategies to optimize search engine performance. This included on-page enhancements such as refining meta descriptions, structuring content with appropriate headings, and conducting meticulous keyword research. I also focused on off-page SEO by engaging in directory and article submissions, creating engaging blog content, and promoting infographics on social media platforms. Additionally, I participated in forums and built quality backlinks to enhance online presence. This project significantly improved the website's visibility and user engagement across various digital channels.