Terras Semijoias — Visual Identity

🇪🇳 Terra Semijoias is a Brazilian brand that blends accessible luxury, national identity, and timeless modernity. Its positioning values elegance without excess, emphasizing attention to detail, authenticity, and refined taste. Inspired by Brazil’s natural and cultural richness, the brand creates meaningful pieces that reflect a beauty that goes beyond appearance — connecting deeply with the essence of those who wear them. The brand symbol captures this inner-to-outer journey: a four-pointed star at the center radiates light through delicate lines that root into geometric and organic forms. The resulting flower softly breaks through the ornate hexagonal frame, symbolizing freedom, transcendence, and authentic blooming. It speaks to women who cannot be contained — who shine effortlessly and reveal their beauty in layers, just like Terra's semijoias.