Tech in Manufacturing at Rudra TMT Bar

About the Client

Rudra Global Infra Products is an Gujarat based BSE Listed organisation involved in manufacturing of Iron and Steel Infrastructure Material. Rudra TMX is one of the Premium Brand today in the TMT bar industry in Gujarat.

The Problem Statement

1. BinTech has been the solely Technology Service provider for Rudra Global serving them with their IT requirements since 10 Years Now. There has been many problems which are techified and implemented into a business process in this duration.
2. However, we shall be describing once of the most recent case studies related to Dealer and Distributor CRM and Data Analytical System for their operations and sales channel.

Their Business Process





Existing System Study

1. The current system was totally physical and paper based.
2. This has challenges such as: a. No accurate data to be maintained regarding distributor and dealer. b. Inefficiency of tracking the dealer orders.| c. Operational Inefficiency of the Sales and Marketing Team.

Development of TMT Distribution System

We developed a centralised dealer and distributor management system which was capable of performing following operations:

1. Onboard Dealer and Distributor on a single platform.
2. Map dealer, distributor and company’s relationship manager using the platform.
3. Send personalised message on dealer or distributor’s life event such as Birthday, Anniversary, Date of being associated and similar other.
4. Maintain data about the dealer deposits, category, exclusivity and such other business related information critical for the organisation

Impact and Outcome of System

1. The organisation was able to get decision making insights related to company’s distribution.
2. The marketing team was able to analyse the areas where more activities are required to be performed.
3. The sales and distribution team is able to manage the forecast and distribution.
4. System automated engagement with the Businesses part of Rudra Organisation.