This project was produced for VIX Protection alongside Lindsey Vonn and the US Ski Team, with the goal of creating high-energy, performance-driven content for Meta. I handled the entire workflow, from on-location shooting to final edits, making sure the pacing, movement, and visuals matched the intensity of the sport.
The focus was on creating short-form pieces that felt fast, authentic, and built for attention in-feed, while still staying true to the athletes and the brand. The result was a tight content series designed specifically for social performance rather than traditional production.
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This project was produced for VIX Protection alongside Lindsey Vonn and the US Ski Team, with the goal of creating high-energy, performance-driven content fo...