In addition to my UX and UI design work, I also took on the roles of copywriter and SEO specialist. I led the development of the new WizardOne landing page at
wizard.one, using WordPress as the CMS platform. I crafted compelling copy, calls-to-action and optimized the WordPress SEO settings. As the developer, I customized the WordPress theme to translate the design comps into the final landing page. Using UX, SEO and WordPress best practices like optimized keywords, tags and internal linking structures, compelling visuals and easily scannable content, the landing page effectively communicates the platform's benefits and value proposition for both potential and current customers to drive qualified leads.