Moodboards are used strategically to define clear creative direction before design execution. For a Belgium sugar brand, three distinct concept directions were developed, each guided by a curated moodboard. These moodboards establish the color palette, textures, and visual language, ensuring a cohesive and contemporary packaging system. By aligning visual cues early on, moodboards act as a critical tool to clarify brand message, sharpen positioning, and guide design decisions with intention and consistency.