Tommy Hilfiger Fuses Classic Americana With British Wit

Hailed as the largest sneaker culture event to ever take place in Saudi Arabia, Sneak Me kicks off in Riyadh today, on 1 October, and runs for two weeks until 14 October. It is expected to feature a variety of pop-ups and activations by high-end labels (Les Benjamins), international brands (Diesel), and boutiques (Presentedby) as well as an array of musical and art showcases.

The event will also include a sneaker museum that will exhibit limited edtion and rare footwear as well as host the very first auction in the region for valuable collectibles worth millions.

The festival won’t be short for entertainment, too. The region’s hottest DJs, rappers, and hip-hop artists are to be expected to take centre stage alongside live art performances and graffiti shows.

The highlight of the festival, however, will be its extravagant sneaker customisation line-up. The biggest names in the field will be conducting workshops and offering their services.

When it comes to food, the kingdom’s most acclaimed restaurants and cafes will be providing some pretty delectable nosh throughout the duraevent.