GMB Optimization for The Fitness Hub

"The Fitness Hub," a chain of three local gyms, had unoptimized GMB profiles. Their location pages were generic, had inconsistent information, and ranked poorly, forcing them to rely heavily on expensive social media ads for member acquisition.

They needed higher local visibility and organic lead generation.

My Solution: I executed a full GMB optimization across all three locations. Diagnostic Audit: Found inconsistent business categories, missing service menus, and a lack of geotagged photos. SEO Optimization: Rewrote all three GMB descriptions using high-intent local keywords ("24-hour gym," "HIIT classes near me"). I optimized the primary and secondary business categories for maximum relevance.

Review & Posting Strategy: Developed a simple system for staff to solicit new reviews and created a content calendar for weekly GMB posts (e.g., class schedules, promotions).

The Impact: Within 30 days, all three locations moved into the Google "Local Pack" (Top 3) for their core service keywords. This resulted in an average 40% increase in calls and 25% increase in website visits directly from the GMB profile, significantly lowering their overall customer acquisition cost and increasing walk-in sales.