Max & Neo | Label Design
Marchela Andreeva
A Clean, Natural Design That Speaks Wellness
Max & Neo
Max and Neo is named after my dog Neo (right) and my brother's dog Max (left). Neo lived with me in Arizona and Max with my brother in California. Both dogs passed away on the same day in February 2013, Neo from old age and Max from a heart condition.
When Neo passed away, I decided to wait a little while before I got another dog because I did a lot of traveling. I have had dogs since I was 14 years old. For those of us, who have had dogs, you know it’s pretty much impossible to get used to not having one.
A friend suggested that I begin fostering, because I can take care of dogs when I’m in town, and travel after they’ve gotten adopted. After about a year of fostering and regularly going to the dog rescue it quickly became apparent to me that running dog rescues required a lot of resources in both time and money.
While I could not devote as much time as I would have liked, I felt that I was able to donate items and money. But I also felt like I was just patching a wound that reopened every month when the rescue would need more supplies and/or money. So I set out to find a way to resolve the issue in a way that would provide rescues with the equipment that they needed each month.
If you are a dog lover like me, you probably have dog rescue posts crossing your Facebook feed each day. While I loved seeing photos of cute dogs and reading stories of rescued and adopted pups, there are always posts by rescues requesting donations or dog supplies. Scrolling down these Facebook posts I would see time and time again, great wonderful people running out to big box pet shops, or their local pet store and purchasing whatever was requested.
I knew that there had to be a better way to supply rescues with what they need while providing value to both the donor and the rescue. This is how Max and Neo Dog Gear was born!
I created a sleek and modern label design for Max & Neo’s CBD Organic Oil, featuring hemp oil extract. The design balances a clean, professional look with natural elements, reflecting the product’s organic nature. Using a harmonious color palette inspired by earthy tones, I incorporated subtle botanical illustrations of hemp leaves to emphasize the product’s purity. The typography is bold yet elegant, ensuring clear readability while maintaining a premium feel. Thoughtful placement of key information, such as CBD concentration and product benefits, enhances usability and appeal. The overall design conveys trust, quality, and wellness—perfectly aligning with Max & Neo’s brand identity.
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Posted Feb 11, 2025
Modern label design for Max & Neo’s CBD Organic Oil - clean, premium, and natural. Eye-catching, trust-building, and pet-friendly. Print-ready & brand-aligned.
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